Eating Disorder Institute Reveals...


Obsessive Thoughts, Body Sensations and Subconscious Blockages that Make you act out your Bulimic urges can be Stopped with the Power of Neuroplasticity.

Discover the powerful Bulimia home treatment program based on self-directed neuroplasticity.

For adults only (18 years and older). 

Dr Irina Webster

From: Dr Irina Webster, medical doctor (retired), author, ex-eating disorder sufferer and founder of the ‘Bulimia Home Treatment Program’

Dear Friend,

 If you are suffering from bulimia and looking to regain total independence from this condition you will be relieved to learn there have been significant advancements in the management of this problem. 

Many traditional ways to treat bulimia often fail to bring any improvement, because they don’t reach the intimate areas inside the sufferer that have been affected by the bulimia.

Therapists or support groups often don’t give you a sense of security or the intimate connections which are necessary to create positive changes in the brain. This is why sufferers often do not improve when they attend traditional treatment programs.

Bulimia is a complex disorder which affects all the intimate parts of your life: not just eating but personal relationships, sex, feelings of security, life purpose, connection to your own self and the ability to discern what is good for you.

The situations or people that others would naturally avoid as dangerous or uncomfortable do not repel you. This is the reason why many bulimics are actually drawn to dangers (alcohol, drugs, smoking etc.), intrigues, dramas, and other life challenges that others with healthier and more balanced backgrounds would naturally avoid.

You didn’t become such a person by accident.

When you were growing up, certain environments impacted on your behavioural patterns. The following things are typical of bulimics:

1. Typically come from a family where their emotional needs were not met. It does not necessarily mean from a bad family: it can mean a strict or a cold parental attitude, too much pressure or expectations on a child, avoiding personal intimate needs, refusing to discuss important things or lack of love and affection.

2. Often come from a family where parents (both or one) suffered from anxiety, insecurities, depression, OCD, drug or alcohol abuse and other emotional problems.

3. Having received little nurturing
when young they try to fill this need with food.

4. Food becomes a substitute for relationships with other people and with

5. Food becomes
a way of controlling their life (most bulimics think if they have the opportunity to binge-purge – they are in control of their life: but they are wrong.)

6. You are drawn to people with problems that need fixing, or by being involved in situations that are chaotic, uncertain and emotionally painful.

7. Often bulimics avoid focusing on their personal responsibilities (job, health, studies
) often because they don’t know what they really want in life.

In relationship and in life generally they are much more in touch with dreams of how it could be than with the reality of their situation.

This all happens because their brain has been wired in a certain way to compensate for the negative experiences they encountered in the past.

The interesting thing about all this is how our brains evolved; we have what’s called “the negative bias” the built in ability to remember negative experiences more than positive once. Many researchers have proved this to be true.

What has also been proven is our brains are constantly changing or rewiring itself in response to all our daily experience.

                            This is called neuroplasticity and it occurs in two ways:

1) The brain adapts to what is happening in the environment (experience-dependent neuroplasticity). This is an automatic, "unconscious process" and this is how negative conditioning occurs in the brain – like in the case of eating disorders when the brain learns to use food  to compensate for the lack of self-esteem, love and affection in real life.

2) The brain shifts and directs our attention in a positive way to achieve our goals. (self-directed neuroplasticity). This is a more focused shifting and it directs our attention in a specific more positive way.  This process begins in the conscious mind which then affects the unconscious parts of the brain (or subconscious mind). This can only be done by doing special mental-emotional training.

The Bulimia home treatment program we are talking about here, is all about positive training to change the way the sufferer thinks and feels, leaving the negative thoughts behind.

Mainstream medicine for many years believed (much to the benefit of the pharmaceutical industry) that the mind was just a "physical" organ and only other "physical" things can change it: like drugs and pills to make you happy.

Changing your brain with something “non-physicalhas been considered as “non- scientific" and not profitable for drug companies.

Now, thanks to the greater development of different types of brain imagery machines this view has changed completely. Neuroscience has grown in leaps and bounds recently and with the help of modern brain scans we can now see the changes in the brain after “non-physical” self-directed interventions.

The Good News!

Your brain is constantly changing due to experience-dependent or self-directed neuroplasticity. And the good news here is the “self-directed part”. Self-directed neuroplasticity is a healer for bulimia and all the negative conditions and problems associated with bulimia.

The fact is that even if you don’t use “self-directed” neuroplasticity your brain will change anyway because of experience-dependent neuroplasticity – but in which way? If the experiences you have are bad, then your brain changes will be bad too.
Bulimia will not go away on its own without self-directed actions. No clinic, doctors or therapist in the world can make you stop being bulimic if you don’t start to self-direct your thoughts, actions, habits and feelings, in a positive way.

Self-directed neuroplasticity is the only key to cure your bulimia.

Neurons (brain cells) are really much like muscles in your body

Neurons can be physically sculpted, trained, conditioned with
your focused attention. There are very specific ways and practical principles that give you clear directions on how to make your brain cells work in order to stop bulimia.

How much of the brain is affected by bulimia?

Bulimia affects conscious and unconscious parts of the brain. Conscious mind means the part which is responsible for thoughts and logic.  Unconscious mind (which is much larger than the conscious part) is where your feelings, emotions and sensations are. Also the unconscious mind is responsible for organ and body functions.

The unconscious mind involvement in bulimia is the reason why it is so difficult to stop this illness. Although the conscious and unconscious parts of the brain constantly communicate with each other, many functions of the unconscious brain work autonomic.  

The biggest part of the unconscious brain is called autonomic nervous system. It controls the body functions, organs and the unconscious processes in the body. Autonomic nervous system is affected by bulimia and you need special training methods to reverse the negative effects.

Autonomic nervous system has its major centres in the: brain, heart and gut.

Three minds of the body: Brain, Heart and Gut.

Ok now you understand about the brain but what about the heart and the gut? What is their

function in bulimia?

The heart and the gut are the parts of autonomic nervous system which control unconscious processes like digestion, breathing, blood circulation, body temperature, sweating, urination, bowel movements etc.

It also controls vomiting reflex, hunger and fullness sensations and all the sensations
that are associated with obsessive-compulsive behaviours. That’s why healing the autonomic nervous system is extremely important to stopping your bulimia.

What does the gut do?

-      The gut (digestive system of the body) has close to 500 million nerve cells and 100 million neurons. In comparison: the brain has about 100 billion neurons. 

-      The gut “talks” with the brain chemically (by releasing chemicals which are then taken to the brain by our blood).

-      The gut also sends electrical signals to the brain via the Vagus nerve. The Vagus nerve is one of the longest nerves inside the body whose function is to control the status of the internal organs in the body.

-      95% of the body’s Serotonin is found in the gut. Serotonin is an important neurotransmitter which is responsible for feelings of happiness. It is also called the “happiness hormone”.

Healing the gut is a necessary part in any bulimia treatment. Without healing the gut it is impossible to stop bulimia.  

What does the heart do?

 -      The heart-mind interaction takes place by electrical signals (via the vagus and the spinal chord nerves) and through chemicals (heart is an endocrine gland also).

-   The heart sends signals to the brain that are not only understood by it but also obeyed. Therefore the heart participates in our thought processes, decision making and even in controlling urges.

-      - The heart is an endocrine gland and it helps in releasing hormones like oxytocin - “love” or bonding hormone. Oxytocin also helps in increasing the well being of a person.

 -      The heart produces the rhythmic patterns for our whole body. This rhythm comes from the nerve cells in the AV and SA nodes. These nodes which are inside the heart send electrical signals to the heart muscles for contraction and are one of the most important organs of the heart.

When they do not function properly the electrical signals to the muscles go haywire and the heart starts to flutter (bulimics experience this especially when vomiting often).

The heart process and decode the intuitive information. The heart receives this information first before the brain.  

This could be the basis for the saying “Follow you heart and you will never go wrong”.

Many bulimics appear to be very intuitive and creative people but their intuition is often blocked by their addictive behaviours.

Healing the heart is absolutely essential for the treatment of bulimia and without healing the heart you will not be able to stop your bulimia.

Neuroplasticity bulimia treatment heals the Brain, Heart and Gut.

Now you understand how our brain, heart and the gut are connected and what role they play in bulimia. It is absolutely essential to treat all of them (brain, heart and gut) in order to stop this problem. As an ex-sufferer
myself from an eating disorder I know the power of using neuroplasticity as a treatment method (read my story) 

Where does the word ‘Neuroplasticity’ come from?

The first part neuro is for neurone (which are the nerve cells in the brain) and plasticity means plastic or changeable.

In a nutshell, neuroplasticity is a property of the brain that allows the brain to change itself.  

These changes occur in four ways:

(1) By responding to the world in a certain way

(2) By perceiving the world in a certain way 

(3) By acting in the world in a certain way                                   

(4) By thinking and imagining in a certain way.

Neuroplasticity starts before we are born when we are still inside our mother and it doesn’t stop until the end of our life. Our brains are constantly strengthening some neurons, making them physically bigger, and it's pruning others that are not relevant or those which are not useful adaptations.

Neurons are constantly selecting and changing their connections with each other. All this is happening every moment of your life whether you are directing this or not.

How do neurons work? Why can you re-wire your brain?

"Neurons that fire together wire together.” D. Hebb, 1949

This is a simple, yet very accurate statement about how the brain works. For example, as a child you were bullied at school for being overweight and you felt angry and inadequate at the time. Since then, in certain social situations you feel inadequate (or fearful) even if nobody calls you “fat”. The feelings of inadequacy just come by association because once in the past you were embarrassed in front of group of people.

Another example, in the past you started binging-purging after coming back home from school. So now, every time you come home from work (school) you have sensations in the body and obsessive thoughts in the head which force you to binge-purge at the same time everyday, you taught yourself to do. These sensations and thoughts just come because of a certain time of the day – just by association with the first time you did it.

How does the program work and how can it help you.

First you will learn 5 steps and these steps form the basis of changing the neuronal pathways in the brain, from faulty to normal.

1 step: BELIEVE ( that you can stop your eating disorder.)

2 step: Re-identify your disorder

3 step: Re- symbolize your disorder

4 step: Re-direct your disorder

5 step: Re- evaluate your disorder

Going through these 5 steps will create new neuronal pathways in the brain and change the function of your brain in relation to an eating disorder.

Your eating disorder has formed certain neuronal pathways (or neuronal connections) in the brain. And these pathways get constantly activated and reinforced every time you submit to binging-purging or a starving cycle. Also every time you think about or put into action any thoughts associated with your eating disorder, e.g. planning for a binge or checking your weight or reading about how much calories are in food etc.

How do these Neuronal Pathways in Eating Disorder sufferers form?

You as a sufferer have got to where you are by subconsciously building faulty neuronal pathways around food as a cover for some kind of emotional trauma in your life. It does not even have to be something big, just being called fat by a family member is enough to send some people down the dark hole of an ED.

You start to do some kind of activity, skip meals, watch what you eat, check how much calories are in things, up your exercise levels and are always thinking about food.

What you are doing is creating an obsession about food in your brain and building neuronal pathways around this obsession. And before you notice, “Bingo”, you have an eating disorder and you never saw it coming.

Although your thoughts and urges about starving, binging-purging and over exercising have become overwhelming now, it is possible to change how you respond to these thoughts and urges. And by changing your respond to them you can physically change the way your brain works: research has proven this.

Your eating disorder has formed certain neuronal pathways (or neuronal connections) in the brain. And these pathways get constantly activated and reinforced because you do an action (starving, binging-purging) and also think about food all the time: but you can fix it.

On the picture to the below you see the part of the neuronal pathways in the brain. 

Neuronal connections or pathways.

The big black dots are the bodies of neurons (brain cells). They all connected to each other by their fibre called axons.

Axons also carry its message (electrical impulse) from the body of a neuron to another neuron. Each neuron connects to other neurons and other neurons connect to more neurons. This chain of neurons develops a neuronal network or pathway.

Each neuronal network or neuronal pathway gets developed in response to certain action or behaviours. It does not matter if they are positive or negative thoughts; if you continue to repeat something you build neuronal pathways around them.

The longer you do a specific action the more activated the connections become and eventually it moves to the subconscious part of the brain. The subconscious mind is where all our automatic actions and habits live.

Like the ability to still be able ride a bike that you learned when you were a child. The thing is your eating disorder and its associated actions of either starving yourself or, binging-purging also live in there.

This is why you can not simply stop even though you have told yourself you will not do it again. It is not possible for you to simply get up one day and stop your ED, you can only stop by changing the neuronal pathways in your brain.

There is absolutely no other way. If anyone tells you differently then they are totally wrong.

I'm confident that the ‘Bulimia Home Treatment Program’ is the answer to re-claiming your life as it has been for hundreds of eating disorder sufferers around the world.

That’s even if you’ve been suffering with this disorder for years and you’ve given up hope of making a recovery.

Because we know 100%, if you change the way you act you will change the pathways in your brain.

Eating Disorders are closely related to Obsessive-Compulsive Disorders.

There is a mountain of research done on Obsessive Compulsive Disorder (OCD) and an eating disorder is a form of an OCD just based on food, but with another element, pleasure, instead of pain involved.

Your obsession is always thinking about weight and what you eat.
Your compulsion is acting on these thoughts even though you know they are wrong.
Your behavior is doing things to make sure you maintain your distorted eating habits, even though you know it is wrong.

The extra element is, eating disorder victims get a kind of perverse pleasure out of their disorder, while OCD patients get nothing but pain. But the pleasure is short lived and when it is finished the ED sufferer also gets pain. This is due to a chemical imbalance in the brain and when the pleasure chemical has gone there is nothing left but pain.

It has been proven by imminent researchers like Jeffery M. Schwartz, MD and others who have mapped OCD on PET scans (Positron emission tomography) that the orbital cortex that is responsible for complex thinking becomes over active in the OCD patient.

This then leads to the Caudate Nucleus the part of the brain responsible for shifting unwanted thoughts out of the brain becoming stuck with the unhealthy eating disorder thoughts playing out over and over again: this is what we have coined as Brain loop.

This is where the problem lies and this brain loop has to be broken or you will never be free from your ED.

This is where our Eating Disorder Neuroplasticity Home Treatment Program comes in, as it teaches you how to break the brain loop by building healthy neuronal pathways around the defective ones.  

Before we continue here is what just a few of the people who’ve had the benefit of our program have to say:

  I’ve Got My Marriage And My Life Back After 9 Years

“After completing your program I found what I was missing during all the years of suffering from Bulimia: I became a full person again. I found what I was meant to have in life, before my eating disorder took it all away from me.
My Bulimia Nervosa deprived me of happiness and ruled my life for 9 years. Finally, I was able to take back what was mine and this makes me very proud of myself.

And this is not all...I was also able to restore my marriage that had been ruined due to my everyday binges and inability to control myself even a little bit.

Now I don't have any guilt or anxiety anymore, all that just disappear from my mind and soul, I believe forever... My weight is stable now, plus I just don't think it is a big deal anymore as long as I enjoy my life, staying with my family and doing the things I love to do...

I am full of energy and looking forward to every day of my life...

Thank you."

Name withheld on request for privacy reasons.


  I was a sufferer for 12 years before I stumbled on your program.

I'm writing to say thank you for the amazing, invaluable program. I can confidently say that if a person is ready to commit to change and recovery then the program will work 100%.

 I can talk about it with great confidence because I am a recovering bulimic
now and out of the last 12 years, 9 was spent on trying every possible
treatment to find the way to recover. I can finally say that your program is the solution if the person is ready for the work they need to do.

 Currently I am working at an Addiction clinic, which employs conventional ways of treating addiction and am now able to see clearly that if your
program was used as a treatment here there would be so much more success with ED sufferers!
Name withheld on request for ethical reasons. But is available.


 You Have Changed My Life

“When I first found this program I was an absolute mess on the inside although I was cool and calm on the outside but I was desperate to find help, so I turned to the internet when all else failed.

I can't possible express my gratitude in words so I have made this recording.



Here are some of the key items I found helpful:

The first section of the program talks about commitment - you need to make that decision that things are so bad and you need to make them better .

‘You get what you expect’ or ‘What you expect is what you get’ so always expect the best and see the best.

Give gratitude for everything you have everyday. Say ‘thank you’ for this and more great things will come.
When the inner chatter is happening and I'm stressing out - William's special mantra I learned definitely brings an element of calmness:

You have changed my life forever!!!!!!

Your wonderful support is so appreciated, thank you so much for everything.”

Andra, Toronto
email address available.



    A Vast Improvement In Our Daughter’s Condition

“We are writing to say just how thrilled we are with the outcome of our daughter Mary using your program. She has now completed the program for the third time, and loves doing it! Each day, she spends about an hour prior to the evening meal, makes copious notes and comes out to tell us her new
understandings, with great joy. As you promised, it is like having a personal therapist, available 24 hours of the day.

Naturally there are still some difficult times, and eating is a challenge when things are out of the familiar environment or routine, but overall there has been a vast improvement and we are now all very positive about the long-term outcome. Your program is vastly more helpful than all the psychiatric and psychological help, we have had previously. We could not be more grateful.”

G and P Stomp WA.         


Here is an explanation to a question we are often asked,

If our brain so changeable why do we get stuck in the rigid repetition of our eating disorder behaviour?

The answer is part of a larger riddle that Dr Norman Doidge MD called “plastic paradox”. “The plastic paradox is that the same neuroplastic properties that allow us to change our brains and produce more flexible behaviours can also allow us to produce more rigid ones.” (Norman Doidge MD 2007). Anything that involves unvaried repetition... he says, leads to rigidity (fixed actions or thoughts).

For instance, a vulnerable person (bulimic) has an emotional episode regarding her weight or body image (someone called her fat or the like). She rapidly decides that to avoid these comments in the future she must go on diet.

She diets for days, weeks or months. Then she gets sick of being constantly hungry, loses control and overeats. After a long time of dieting the stomach can not cope with the amount of consumed food, plus she gets guilty feelings about eating so much – so she purges it all up. The feelings of temporary relief embraces her body: she feels immediately rewarded. Next day she may repeat it and get rewarded again.

A special neuronal circuit (pathway) gets activated in the brain which involves several brain structures. And the more she repeats the behaviour of binging –purging the more active the pathway becomes. Finally, the action of binging-purging becomes automatic and moves into the subconscious mind.

This is also true for the anorexic, but instead of the binge-purge cycle they continue to starve themselves, over use laxatives and do far to much exercise. This also results in the release of pleasure hormones so they continue to follow this same pattern and im the end becomes automatic.

So, you see because your brain is plastic and you trained it to act in an unhealthy way you ended up with an eating disorder. The only real cure for an eating disorder is to deactivate these abnormal neuronal circuits which are responsible for your binging-purging or starving by replacing it with another neuronal circuit responsible for constructive and healthy behaviour.

Which parts of the brain are responsible for food and weight obsession?

Basically there are three parts of the brain which are responsible for obsessive behaviours. First, it is our orbital frontal cortex, part of the frontal lobe, just behind our eyes. Scans show that the more obsessive the person is, the more activated the orbital frontal cortex becomes. This area of the brain is associated with complex cognitive processes such as decision-making for instance, when you consciously decide to go on binge and prepare for it or decide to go for that 10klm run because you had a extra piece of bread, you use the orbital frontal cortex.

Once the orbital frontal cortex gets activated it sends a signal to the cingulate gyrus (part of the limbic system), located in the deepest part of the cortex. The cingulate gyrus triggers the dreadful feelings of anxiety that something bad is going to happen and sends signals to both the gut and the heart causing the physical sensations we associate with dread and doom or the anxiety we feel just before the urge to binge happens.
Or the horrible feelings of desperation the anorexic feels if someone says they look a bit rounder in the face, or when they read a label that says they ate something that had a few calories in it. 

The “automatic gearshift”, the caudate nucleus, sits deep in the centre of the brain and allows our thoughts to flow from one to the next. But in people who have an obsession the caudate nucleus becomes “sticky” and does not move on from one thought to the next. So the anorexic or bulimic thoughts just get stuck in a: Brain loop.

Brain scans (PET) of obsessive patients show that all these three different areas of brain become hyperactive. The causes of this hyperactivity that results in a brain loop can have many reasons. In some cases an obsessive gene runs in families, some cases they are related to developmental problems and in some cases are due to environmental factors.

The thing is none of this would turn into a fully developed eating disorder without constant thought and action. At first people learn to diet, learn binge and purge or starve and over exercise. They do it in a step by step fashion, then they process these thoughts with emotions. Then they get feelings of reward when they binge or act on their starve and exercise routine, this then leads to them practising their unhealthy habits more and more until they have a full blown eating disorder, or brain loop.

But the question is how to unlock this eating disorder brain loop?

The answer is you have to do something totally different, something so unexpected that you snap the link you have built in your brain, there really is no other way. 

Our program is a full treatment program that helps you to change the circuits in your brain by unlocking the link between the orbital cortex and the cingulate gyrus and normalising the functioning of caudate nucleus.

While using the program people can shift the caudate nucleus “manually” by paying constant effort and attention also by actively focusing on something besides their ED, such as new pleasurable activities. This approach makes neuroplastic sense because it grows new neuronal circuits (pathways) that gives pleasure and triggers dopamine release which rewards the new activity and consolidates and grows new neuronal connections.

These new neuronal circuits (pathways) will compete with the older defective ones and according to the "use it or lose it principle", the old network will weaken and dissipate the less they are used.

The major principles behind our Neuroplasticity Eating Disorder Treatment Program is the two key laws of Neuroplasticity.

You have already learned the two key laws of plasticity which also underlie the treatment. The first is that “Neurons that fire together wire together.” By doing something pleasurable instead of the compulsive act of bunging-purging, or starving etc, patients will form new neuronal pathways that are gradually reinforced by simply not giving into the eating disorder urges.  

The second law is that ”Neurons that fire apart wire apart”. By not acting on your compulsions (binging, purging, starving) you weaken the link between the compulsion and the idea and it will ease the anxiety and the agitations that occur when your eating disorder is triggered into action. This delinking is crucial because as we have seen while acting on binging, purging or starving thoughts it appears to ease the anxiety in the short term (for an hour or so), but it makes the eating disorder worse in the long term.

It works very well even for severe cases of bulimia and anorexia, it will also work for binge eaters, because the same faulty neuronal pathways exists in all ED sufferers.

The Cause Of Eating Disorders Unlocked

Like we said before about the neuronal connections in the brain that the longer you do a specific action the more activated the connections become. Eventually the action becomes automatic and moves to the subconscious part of the brain.

The subconscious mind is a very strange place indeed, it is where all our automatic actions and habits live and all our obsessions too. Like how to still ride a bike that you learned when you were a child, your eating disorder and its actions of either starving yourself or, binging-purging also live in there. You see, the mainstream medical and therapeutic community tries to treat eating disorders by targeting the logical or conscious part of your mind. They try to reason with your logical mind and show you that those little voices in your head that tell you you’re fat, ugly and worthless are wrong and distorted. 

But now we know that the compulsion to over-eat or under-eat is driven by the strongest and biggest part of your brain…

…the part that controls all your behaviour without you even knowing it.  That is…

… the subconscious mind!

In fact, did you know the subconscious mind takes up about 85%-90% of our brain capacity compared to 10-15% for the conscious or logical part?

 What this means is that no matter how much you as a sufferer want to stop your eating disorder…

…unless you re-wire your subconscious mind you will always fail in your battle against your eating disorder.

No exceptions.

FACT: the process of starving yourself or binging and purging happen without your full conscious awareness. You do it although you know you shouldn't but you have an uncomfortable feeling in the middle and upper stomach area or you feel like something is being squeezed in the middle of your chest, so you are compelled to continue with the irrational behavior.

 FACT: When you start your abnormal eating behavior you embrace 100% of the feelings this behavior gives you, so much so that you lose conscious control of everything else around you. Another way of putting that is when you starve yourself you get 100% obsessed with it to the point of endangering your life.  

You fall into what is called an eating disorder trance again and again. This trance is caused by the releasing of pleasure hormones by your limbic system - part of your subconscious mind - because it is wired this way to give pleasure to stimulus, even if it is unhealthy stimulus, remember the subconscious can not rationalize. It does not know if the feelings you have are right or wrong it only reacts to stimuli.

Here is what a sufferer wrote to us.

    Your Program Helps Me Stop The False Brain Messages 

“Dear Irina and William.
Before I found your site I did not know that I had a subconscious mind. Little did I know how much my problems stemmed from it.
After working through the program I now think I can control all these false messages it has been sending me. Who would have believed they are so important. Every time I get a false message now I use your BAM exercise to defeat it. It really works a treat. Thank you soooo much.”
Jenny Taylor WA.  

So where Do These Self-destructive Compulsions Come From In The First Place?

That’s a good question. Let me explain…

You see the subconscious mind does not depend on intellectual understanding.

Instead it works on your reservoir of memories from your childhood as well as those from your distant collective past.

That means that somewhere earlier in life you got memories of hurt - emotional or physical.  You experienced dissatisfaction with yourself and it happened to you on at least several occasions.

Consciously you may not even remember.  But your subconscious mind sure does and keeps the memory of these feelings forever.

That's why you get those bad feelings of anxiety, fear, guilt and dissatisfaction with yourself from time to time even without a specific reason for it.

These feelings have been kept by your subconscious mind for years and are released when something triggers them, and you are totally unaware it is happening.

Another reason why your subconscious mind works this way is that in the past you may not have enough positive joyful emotional input, especially in relation to people close to you like family, friends and parents.

In this case your eating disorder becomes a substitute for …

…positive emotional input because of the trance like feelings it gives you while you are starving or binging.

This is why many eating disorder sufferers are able to stop their erratic eating behavior and sometimes get better while they are on a positive emotional wave… like say falling in love, being pregnant or some other personal success.

And then when these feelings stop the sufferers slips back into there eating disorder to compensate for their lack of positive feelings. 

An eating disorder also gives you feelings of control. And that is why you find it so hard to give it up, because you feel safe and like you’re the boss the person in total control.

But of course you’re lying to yourself because it’s the eating disorder that’s in control, not you.

How Does Your Subconscious Control You ?

Your Subconscious controls you by forming subconscious blockages (or brain locks). One of the most common examples of a common subconscious blockage or Brain Lock for the eating disorder sufferer is the "Broken Eye Syndrome".

This syndrome is when people see themselves as fat in the mirror although in reality they are very thin in the case of the anorexic, or can look perfectly normal in the case of the bulimic.

Eating disorder sufferers perceive what they see is the truth, although it is their mind lying to them.

What Sort Of Other Subconscious Blockages May Be Keeping You from recovery?

They can be just about anything. Blockages are very individual. No two people are going to have exactly the same ones.

And you are unlikely to “guess” your own blockage using rational thinking. Most people are extremely surprised once they use my techniques to uncover what’s really stopping them from getting well.

Here’s some real life examples of subconscious blockages I’ve encountered with clients my program has helped to recover from eating disorders:

- A 42 year old woman who had bulimia for 20 years subconsciously believed that it was her closest friend and if she stopped her bulimia she would lose a whole part of herself and her life. After eliminating this blockage she was able to let the bulimia go with ease.

-A man who suffered anorexia-bulimia for 9 years had an emotional blockage that he would inevitably put on so much weight that he couldn't perform as a gymnast if he stopped his binging-purging and starving himself. After eliminating this blockage his bulimia nervosa was cured.

- A 36 year old woman thought that the eating disorder was her lifestyle and if she stopped she would have a boring life without pleasure and satisfaction. She was able to stop it soon after identifying and eliminating her emotional blockages.

- A 29 year-old man believed that his eating disorder was a part of who he is and it was impossible for him to stop because ‘you can't deny a part of yourself’. He stopped his bulimia completely after 6 months working with the program.

The list goes on and on.

At this point you may like to reflect on what you have read, does any of this sound like you, or a loved one?

We’re in demand around the world to conduct workshops on our Neuroplasticity Treatment Eating Disorder program. We have met many sufferers or family members who tell us that what we have said makes so much sense. It is like a light bulb turns on in their head and they can finally see some light at the end of the tunnel.

Here are some photos from or last workshop in Florida USA: January 2008.

Dr Irina speaking in Florida about eating disorder cure
Dr Irina explaining about eating disorder cure.

William waiting to speak in Florida about eating disorder treatment
Dr Irina with William waiting in the wings to speak
on eating disorder neuroplasticity treatment.

 But first before we continue here are more people to tell you how effective this program is:

 I’m Starting To Love Myself Again

I'm Lauren T and I have just recently started your eating disorder home treatment program (started 8 Feb 2008). I have had anorexia-bulimia for over three years now.

I cannot believe the positive changes I can feel inside myself since starting the treatment program! So much of my fear has disappeared. I feel like I’m actually starting to love myself and I realize that life is so worth living and there is so much to live for!

I just started code four of the transformational codes today and find them exhilarating.

I also would just like to ask you which audio tracks are the most important ones to listen to? I find that I really really love the "happiness first" by Jamie Smart. I find I always renew my strength and positively so much by listening to it and when I listen to it I love to write down the things that get me excited. Every time I finish listening to that track I feel so excited about what my life can become! And I truly believe that I can do it!  
Since starting the program I honestly am feeling amazing! 

Lauren T
South Africa


It’s So Simple And Easy

It's so clear and simple. I'm sitting here enjoying the benefits, rather than moving into my head, thinking: ‘Could it really be this easy?' It's lovely to see the clarity that Irina and William have come up with, and their easy way to gain access to the tremendous power that's really available to each of us.”

Kathy K, Ireland, psychology student  



                             Mr Chris Payne
This Home Treatment Program Is The Answer To Eating Disorders

One of the best ways to deal with an eating disorder is to use a Home treatment program. The problem with an eating disorder is it does not live in the clinic or the therapists room, it lives at home where the sufferer lives. With Dr Irina Webster and Williams  Bulimia Nervosa home treatment program you have help 24/7. When things get tough all you have to do is turn the program on and you have instant help. It is simply the best way to go.

Chris Payne, Leading UK Life Coach 


Chris believes that the mind lies to you and  is one of the major problems with eating disorder sufferers. When an Anorexic or a Bulimic look in the mirror and see a fat person looking back although they are not fat at all, is the mind telling the sufferer a lie.


Chris Payne.

And here’s what a hypnotherapist to the stars who treats a lot of Hollywood’s elite with eating disorders has to say about the power of changing your subconscious programming:

     Eating Disorders Stem From The Subconscious Mind
Doing a Home Treatment Program with your family and friends is certainly the way to go in treating bulimia nervosa...

Dr Irina and William's program is the best I have found on this subject as it is designed to work on the subconscious mind where bulimia lives.”

Steve G Jones, Hollywood

Steve G. Jones is a board certified Clinical Hypnotherapist. He is a member of the National Guild of Hypnotists, American Board of Hypnotherapy, president of the American Alliance of Hypnotists, and director of the California state registered Steve G. Jones School of Hypnotherapy.

He works with Hollywood actress and directors to help them to overcome their eating disorders and other phobias and addictions

"Click on the button to hear more from Steve"

Thank you Steve G Jones.

There’s A Growing Body Of Evidence That These  Techniques Work

In fact there are now over 100,000 scientific articles emphasizing the power of the neuroplasticity and mind on body and body on mind.

At the Mind/Body Medical Institute, part of Harvard Medical School, Dr. Benson and his colleagues found mind/body medicine to be an effective therapy in a number of diseases that include eating disorders, cardiac disease, chronic pain, anxiety, and depression.

Here’s two studies that are particularly relevant:

 In a 2002 study reported in the Journal of American Medical Women’s Association, the recovery rate of eating disorder sufferers increased by over 52% after applying mind / body medicine techniques.

 During a study involving 184 women who had been trying to stop their eating disorders for up to 8 years 59% of these women recovered completely after receiving training in mind / body techniques. Mind you, these were used in conjunction with the standard medical therapies. Not a specialist program like the one I’ve put together that has a much higher success rate. 

Here’s some more personal accounts from actual eating disorder sufferers whose lives have been transformed by my
Eating Disorder Home Treatment Program’:

         I Was Amazed At How This Program Transformed My Mind

"I've been using the Bulimia Nervosa Home Treatment Program for a few months now and my emotional and spiritual health has improved a lot.

I travel with the MP4 and I listen to it on a daily basis. As a result I have more control over my eating behavior than ever, stronger inner confidence, ability to relax instantly in any situation I would normally feel anxious and tense in.

 I definitely got this sense of inner power that I always wanted but thought that I wasn't given it from the birth and would never otherwise have it.
I am amazed how easy this program transformed my mind after suffering from bulimia for 10 years and 3,5 years of anorexia before that. I personally thought I was doomed and that bulimia was my cross to bear, but now I realized how wrong I was back then to even think like that.

Now I believe that no one is doomed and everyone has their own chance to recover. And it does not matter how long you have been suffering or how old you are. The only thing that matters is what choices you make in life: the choice to recover or stay the same.

Choosing recovery by getting this program made me feel grateful to God for the self-discovery and self-realization I have been going through . I can't imagine now what would have happen if I stayed the same old bulimic and not experienced all these changes. I would feel very sorry for myself but now I feel grateful for the bulimia help I got..."

 John. R., NY.

Didn't want to be identified because of privacy matters.


                                    I’m Finally Back In Control Of My Life

“The Bulimia Nervosa Home Treatment Program really helps you do things differently. It helps you to get major benefits from simply plugging into your brain power for 30 minutes a day without making that much effort, because it is delivered straight to your mind through an audio presentation. You gradually realize that thoughts and feelings related to food become less prominent and you finally get in control. And that's terrific!”

—Janet Gardner, US, mother of 2 young kids


Here’s How You Can Take The First Step To Stamping Out Your Eating Disorder Once And For All

Most of my ‘Neuroplasticity Eating Disorder Home Treatment Program’ clients begin experiencing huge improvements in their mental and spiritual health - and more importantly stop acting on their bulimic or anorexic compulsions - within 10 to 14 weeks.

You’ll find you only have to use the program for half an hour a day to experience the massive improvements. And most of it requires little effort.

A large section of the program involves lying back listening to specially mastered soundtracks containing powerful (but absolutely safe) audio technology.

This technology is specially designed to create remarkable changes at the deepest level of your subconscious mind using alpha-beta waves.

This is really effective because alpha-beta is the brain frequency in which your emotions, feelings and self-beliefs are experienced.

How to use the program?

The goal is to “change the channel” to some new activity and resist the binging-purging or over exercising episode for at least for 30-40 min a day. If one can’t resist that long any time spent resisting is beneficial, even if it is only for a few minutes. That resistance, that effort will start to lay down new neuronal pathways which will replace the old ED circuits.

So you simply have to listen to the program everyday and follow the exercises in the program for at least 30-40 min a day, preferably close to the time you normally would binge-purge or do that excessive exercising. If you don’t have a certain time then any time will do when you feel more relaxed.


The Eating Disorder Neuroplasticity Treatment Program
(shown above)



…just half an hour to 40 min a day in the comfort of your own home you will have to concentrate on developing new neuronal pathways in the brain which will replace your ED with a new constructive behaviour.



Here’s What You’ll Get In The Program

Here’s the 8 components that make up the ‘Eating Disorder Home Treatment Program’:

1) The Mental, Emotional and Physical Tune-Up Audio CD program (total length 8 hours 45 minutes): This cutting-edge program is digitally mastered to create alpha brain-wave activity in the subconscious mind where change happens at the deepest level. 

It helps you to stop the little ED voices in the head that make you turn to the bulimia over and over again.

2) How to Identify Your Personal Blockages or Subconscious beliefs that create these little ED voices.  You are handed 8 simple but powerful mind exercises to help you identify the subconscious blockages you have about yourself and your eating disorder.  You’re also given powerful proven techniques to eliminate them once and for all.

3) Achieving emotional and mental balance - On your way to health pack": (comprised of 4 booklets and 6 pamphlets)
This will help you

-fill up the hole and emptiness your eating disorder has created inside you
-restore your hunger and sensations of fullness
-repair the brain damage from the effects from a long term eating disorder. 

4) "10 transformational codes to stop your eating disorder" book - This is the 10 week maintenance and reinforcement program you will begin after completing the audio section. It will completely fix "the broken eye syndrome" – where you see yourself as a fat person although you are not.

5) Flow Audio CD digitally mastered music designed to trigger alpha- wave brain activity which helps:

to repair the bulimia brain damage
- tune out ED thoughts from the brain
- eliminate stress and anxiety the ED has brought you
- restore your self-esteem and decision making abilities 

6) Eating disorder meditation - five specific mediations for eating disorder sufferers that help you to:

- relax, set goals, change your negative self-beliefs, and use “mind-over-body techniques" to give yourself a physical tune-up

         7) Four insightful interviews with some of the best specialists in changing people's mindsets and overcoming eating disorders. They share their methods    and techniques with you. (4 hours long)

·  Let me introduce you to these amazing people:

1st interview:
Mr. Steve G Jones, the famous American Hollywood Hypnotherapist to the stars. He is a member of the National Guild of Hypnotists, American Board of Hypnotherapy, president of the American Alliance of Hypnotists, on the board of directors of the Los Angeles chapter of the American Lung Association, and director of the California state registered Steve G. Jones School of Hypnotherapy.

2nd interview: Mr. Justin Herald the famous Australian Life Coach, the author of many self-development books and is featured on Sydney radio daily, Take 5 magazine and many more publications.

3rd interview: Mr. Chris Payne famous Life Coach from the UK. He promotes personal development in the UK and has transformed the lives of 50,000 people directly. He recently created a series of CDs called The Effort-Free Life System which has helped thousands of people, mostly in the UK, Australia and USA.
He has appeared on TV in the UK and on radio in the UK and US. And he has run weekend seminars in the UK, US, and Australia.

8)  Eating disorder email coaching—voucher for 2 months of personal email coaching by Dr Irina Webster MD (retired), and William (program mentor/coach) to help you identify and eliminate your subconscious blockages, that make you return to your anorexia again and again.

We will help you to identify your personal strengths and weaknesses and enable you to achieve your life goals by stopping your eating disorder.

I want you to remember that this is not a race. Your going to be running your own race at your own pace, that's really important.  You are not pressured to perform to someone else's timetable.

 The program will help you to:

• Stop the little voices in your head that tell you to
starve or binge and purge.

• Stop the “broken eye syndrome” – when you see a fat person in a mirror when you are actually very slim.

• Have control over your bulimic thoughts and be able to tune them out of your brain.

• Restore your feelings of hunger and sensations of fullness, so you feel satisfied after eating a normal meal without binging- purging or starving.

• Restore your self-esteem and feelings of control and decision-making ability.

• Reverse the brain cells damage from the effects of long term eating disorder.

I'm going to make you this very special offer to help you get better:

You Can Get The Program To Suit Any Budget.

Here are 3 options you have to invest in the ‘Eating disorder Home Treatment Program’ for A FRACTION OF ITS REAL VALUE :


             So Now You Basically Have 2 Choices…

In a couple of months time, you could still be struggling along in your secret life of binging purging or starving yourself… missing out on all the good things in life you deserve.

Or you can take the first step towards a brighter future. A future where you are truly in control of your eating and your life.

Please don’t leave it another minute longer to get help for your eating disorder. Every day you risk doing long-term damage to your health.

I’m looking forward to helping you reclaim your life

Warm regards 

Dr Irina Webster

P.S  Remember you can pay a first payment now and the balance later. We can not be fairer than that. We want to take the pressure of you so you get better, then it is up to you when you pay us the balance. We know the treatment works.  We get emails like this one below all the time:

We know the treatment works we get emails like this one below all the time.


                                             At last I am free of my ED

Dr Irina.
I have to apologize to you I really didn't think the program would work. You see I had been through all the treatments and nothing worked before. I got to the point where I was desperate as I have a little boy and I know he needs his mom.
I was so worried something would happen to me and he would be all on his own, I just couldn't risk it, what mom would.
So I took the chance to get the program and it really worked. At first I could not concentrate on doing it, my mind was just racing all the time, but I got to the part where William explained how to stop that happening and it changed everything.
Now I know I will be around to look after my little boy, he is so beautiful and I am a very proud mom.
Thanks also for all the help you gave me when I was really struggling. Without the counseling at the bad times I am sure I would still have the anorexia now.
I just watch what I eat and like you said, I will never get fat if I have balance.

Yours sincerely
B Morgan
name withheld

P.P.S. If you are not willing to follow the program step by step take advantage of our help and honestly try to get better then please don’t waste your time and ours. We’ll help you every step of the way but you need to be fully committed to giving up your eating disorder and living a normal life again.

P.P. P. S. If you would like to know all about the MP4 you get in the program click on the link below to read and choose your player.

For more information on Neuroplasticity go to:

Research Articles you can read




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Names on the testimonials have been changed on request for privacy reasons,
This is because bulimia like all eating disorders are a very secretive disorder, with many stigmas attached and can be damaging to sufferers repetition..